by Kat Wellard | Sep 16, 2026 | AI
Start every Google Ads audit by confirming your measurement. If conversions are wrong, everything downstream, from Smart Bidding to landing page decisions, is built on false readings. Verify which conversion actions feed “Include in conversions” before touching bids...
by Kat Wellard | Sep 15, 2026 | AI
Fix your data and define the marketing-to-sales handoff before you automate anything. That single sequencing decision separates programmes returning $8.71 per dollar spent from those stuck near $5.44. Implementation work backs the same order: architecture, then...
by Kat Wellard | Sep 14, 2026 | AI
If you’re moving one or a few personal Gmail accounts, export a PST and import it into Outlook. If you’re migrating a business with multiple users, use the Exchange admin centre’s Google Workspace migration tool instead. Check Microsoft Learn for the exact...
by Kat Wellard | Sep 13, 2026 | AI
Google Ads works for B2B lead generation, but only when campaigns are built around buyer intent and judged on pipeline rather than form fills. The single change that matters most is capturing the GCLID at every form submission and feeding CRM outcomes back into Google...
by Kat Wellard | Sep 12, 2026 | AI
Use OneDrive’s built-in import for a single personal account under roughly 30GB, Migration Manager if you’re an IT admin moving a whole Google Workspace domain into Microsoft 365, and a third-party tool only when permissions, metadata, or reporting fidelity really...
by Kat Wellard | Sep 11, 2026 | AI
ChatGPT can speed up and personalise customer support, but only when it answers from your verified data rather than its own general training. Raw, ungrounded ChatGPT is not safe for direct customer-facing replies. The right starting point is agent assist, not full...
