by Kat Wellard | Sep 28, 2026 | AI
The fastest way to outsource digital operations without losing control is to define clear outcomes, keep visibility over vendor performance and retain an internal “intelligent client” function that oversees delivery. Before signing anything, convene your stakeholders...
by Kat Wellard | Sep 27, 2026 | AI
Configure SPF and DKIM first, confirm both pass with real mail flow, then publish a DMARC record with p=none and watch reports for at least 48 hours before touching enforcement. Skipping the observation window is the single most common cause of legitimate mail getting...
by Kat Wellard | Sep 26, 2026 | AI
A marketing automation workflow runs on a simple loop: a trigger fires, a condition checks who qualifies, and an action fires back automatically, whether that’s an email, a CRM update, or a task for a salesperson. Done properly, it saves your team hours every week and...
by Kat Wellard | Sep 25, 2026 | AI
A single customer view (SCV) is a governed, unified customer record that lets marketing, sales and service teams act on the same facts about a person, instead of three conflicting versions in three separate systems. Done properly, it cuts wasted spend on duplicate...
by Kat Wellard | Sep 24, 2026 | AI
Microsoft 365 includes real ransomware detection and recovery tools, but they are not a defence on their own. Versioning, the Recycle Bin and Files Restore will save you in most single-user incidents; they will not save you if an attacker gets hold of admin...
by Kat Wellard | Sep 23, 2026 | AI
A Xero–CRM integration syncs contacts, invoices and payment status so sales and finance work from one shared customer record rather than two conflicting ones. Most small and medium businesses need this the moment invoicing volume outgrows manual re-entry, or when...
